Samsung pokes fun at people waiting in line for iPhone 5

September 20th, 2012

Summary:
1. Samsung and Apple continue their rivalry with new ad
2. Samsung points out many flaws about the iPhone 5
3. Tells advantages to using the Samsung GS3
4. Pokes fun at Apple users that wait in line every year for the new iPhone
5. This rivalry will only get bigger...

Opinion:

Here we are again. Samsung and Apple are at it again. Their never ending rivalry continues with a witty, clever, and derogatory ad towards Apple users that wait in line for hours and sometimes even days for the new iPhone.

Now, there are somethings that I feel could be behind this ad, and no, I don't think that this was purely for advertising their new smartphone because there was no need to spend money on another ad for the worlds best and most popular smartphone on the planet. I feel that this was more of a comeback and shot at Apple and its users after Apple sued Samsung for $2B and won for crossing their design and looks patents (you can find my blog on this topic in 1st Blog section).

The smartphone race has quickly dropeed Blackberry way behind and has become at two-headed race between Samsung and Apple. I dont see this smartphone rivaly going away anytime soon, so this should cause for more drama (yes there is SOME drama in even smartphones) and more money being thrown around in lawsuits, ads against the other corporation and more.

This technology war seems to have gone beyond simply branding each others products, this seems to be getting more heated and more personal of doing whatever it takes to win this race.